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Fam
Cal

Bring family together, one synced schedule at a time.

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David and Eleanor's Experience

Goals​

  • Stay on top of her daughter’s school and extracurricular activities

  • Carve out uninterrupted time for herself -- especially for yoga and quiet moments

  • Help the family stay more coordinated without being the “default scheduler”

​Frustrations

  • Constantly responding to last-minute changes in her daughter’s schedule

  • Can’t plan her own downtime because she’s unsure what the rest of the family is doing

  • Often ends up sacrificing her personal time to keep things running smoothly

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Eleanor Foster

Age: 43
Occupation: Assistant Professor at a University
Location: Suburban Toronto
Family: Married, one 12-year-old daughter

"I can handle my work just fine—it’s the unpredictable family stuff that throws me off. I wish I had more space to breathe, to plan, and to just take care of myself once in a while."

"I just want to spend more time with my family—but between my work schedule and everyone's activities, it feels almost impossible to get us all on the same page."

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David Chen

Age: 45
Occupation: Senior Software Developer at a mid-sized tech firm
Location: Suburban Toronto
Family: Married, one 12-year-old daughter

Goals​

  • Spend more time with wife and daughter​

  • Easily coordinate schedules

  • Keep weekends more organized and free for family activities

​Frustrations

  • Family’s schedules are always changing, especially his daughter’s extracurriculars

  • Weekends feel chaotic or wasted due to misaligned availability

More Than David and Eleanor

56%

Parents Struggling with Work-Family Balance

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54%

Child's Schedule is Managed by Mother

Only

36%

Child's Schedule is Shared by Parents

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Parents need a way to manage family's schedule, particularly their children's activities, because the responsibility often disproportionately falls on one parent despite scheduling being a joint family effort.

User Flow

  • Eleanor receives a last-minute schedule for her daughter but she couldn't make it.

  • Then she adds it in Fam Cal and assigns to her husband, no SMS or call needed.

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Home

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Calendar

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Add

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Setting

Wireframes

Low-Fidelity Prototype & A/B Testing

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Fam Cal

Manage child's activities easily, share responsibilities equally, plan quality family time effortless. Reduce stress, stay organized, and keep your family connected with Fam Cal.

Featured

Stacked Calendars

Preview family members' calendars in one place, stacked together as a family.

Featured

Calendar Retrieval

Easily filter calendars by family member and availability — plan with confidence.

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Plan Events Seamlessly

No matter booking a family dinner or a tennis session for yourself, all in one place.

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Reflection

This project began with a conversation with a mother who managed most of her family’s scheduling, revealing a desire for more personal time and a more balanced distribution of responsibility. As the design progressed, we encountered a key tension: while scheduling needs to be shared, assigning it too rigidly can feel imposed. Fam Cal was developed to navigate this ambiguity by offering a system that encourages shared participation without enforcing it. By promoting voluntary engagement and mutual respect, the design aims to support more equitable household dynamics and foster a sense of agency and balance for everyone involved.

© 2025 by Qicheng Liu

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